ForMi co-design platform home screen — design with independent artists

PlasticAlchemy

Case study · Web · AI · 2023Scroll to expand
Plastic Alchemy[04 / 05] — Web · AI · 2023

ForMi — Plastic Alchemy's AI fashion platform. Designed by you, powered by innovation: co-design with independent artists, AI learns the style, and sustainable on-demand manufacturing makes it real.

Project discontinued — no longer live

Role

Product design & engineering

Sector

Fashion & Technology

Platform

Web · AI

Location

London, UK

OutcomesResults

Engagement

1 yr+ London · lead engineer

Platform

3-part B2B AI · D2C store · Discord

AI pipeline

Generative images design → made-to-order

Infra

CI/CD on GCP small team led

The “merch party” loop — generate designs, the community votes, the winner gets free merch and everyone can buy it — was the distinctive mechanic. The venture has since wound down.

The brief[01] Problem

Fashion wastes at one end and cuts the creator out at the other. ForMi rewires it — co-design with artists, AI that learns a style, and products made only when someone wants one.

We brought designer, AI and manufacturing into a single loop — design, create, make — so every item is one-of-a-kind and produced on demand. One platform that turns collaborative creativity into a brand that's uniquely yours.

Soon, art will be everywhere — interactive, multi-modal, born from collaboration.— Product principle
What we built[02] Design · Create · Make
[01]DesignKickstart the creative journey — collaborate with artists to generate one-of-a-kind designs using custom AI models built for your vision.
[02]CreateTrain AI on unique artistic styles — like London-based creators — so audiences can craft derivative works that expand the brand's story.
[03]MakeTurn digital designs into tangible products — automated, sustainable manufacturing, every item personalised and produced on demand.
[04]Co-DesignDesign and license your own AI models to empower other creators and designers — collaboration as the core mechanic.
[05]Generative ManufactureUser-generated products — digital fabrication wired to AI-driven design, producing unique items tailored to every customer.
[06]Sustainable ProductionOn-demand manufacturing that's eco-friendly by design — nothing made until it's wanted, nothing wasted.
Built with

A typed web app wired to generative AI and on-demand fabrication — design in the browser, train a model, make a product.

Stack

Next.jsReactTypeScriptPythonDiffusion modelsStripeTailwindVercel
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